Pay Per Click

Pay per click programs aggregated from various search engines and other online portals helps you showcase and list your product/service for a price to a click.

NS Web Pay per click experts derive customized online business models to place your advertisement ahead of your competition. Remember PPC programs make you pay the host website a sum of money when a user clicks on your advertisement

Customized PPC advertisement programs from NS web are helpful to get direct/specific traffic to your website by paying a fee each time when one clicks on your advertisement. PPC programs attract customers, offer intelligent approach to understand buying patterns, cut-throat approach to Search Engine Marketing.

Pay Per click sites are those that present the visitors with a list of Ads, forms, surveys, etc. which when they are clicked or further shared by the visitors, they get paid a small amount of money for each click .

How Does Pay per click works?

PPC ads are the effective way to earn revenue for content by placing pay per click ads on web page where huge traffic is coming.

NS Web in Bangalore PPC campaign will focus on:

Keyword Relevance: Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality: Creating optimized landing pages with impressive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score: Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Advantages of Pay Per Click :

• PPC Contribute To Business Goals: This is often the most fascinating reason to use PPC advertising. These goals range from high-level brand exposure and thought leadership to an e-commerce sale.
• PPC Is Measurable & Trackable : When you send your PPC traffic to dedicated landing pages and track it all the way to convert using Google Analytics, you're able to clearly see what you spent and what it masses , in terms of your end goals.
• You're in Control : You have the flexibility to make quick edits and to optimize while your ads are running, and to try new tests every day.
• PPC Works Well With Other Marketing Channels : Pay Per Click and Search Engine Optimization work well together as the people using Google to find information, services, or products. The performance data of impressions, clicks, and conversions from Ad Words can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.
• Incredible Targeting Options : Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren't already in your audience as well as those that have been exposed to your brand.

Managing PPC Campaigns ;

We need to continuously analyse the performance and make the following adjustments to increase your campaigns :

1. Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords which are relevant to your business.
2. Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy.
3. Split Ad Groups : Improve click-through rate and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text.
4. Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
5. Refine Landing Pages: Modify the content of your landing pages to align with individual search queries in order to boost conversion rates. Don't send all your traffic to the same page.